Featured Blog

If you run an SME, you already know this: your business doesn’t live in a boardroom or on a nicely structured dashboard.

It lives on WhatsApp.

Not by strategy. Not by design. However, because every small business eventually gravitates towards whatever helps it move faster, and for most of us, that’s the green app we never close.

Clients ping you there. Suppliers send photos of stock. Teams drop voice notes between tasks. Invoices, approvals, after-hours decisions… all on WhatsApp.

It wasn’t built for business, but somewhere along the way, SMEs quietly turned it into one.